Why Radio?
1)
Radio sells everywhere.Radio is the only true mobile medium. In the car, at work, and play, radio is there…the companion and the advertising force your customers to take with them wherever they go.
2) Radio sells with intimacy.In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
3) Radio escapes advertising’s clutter.Today’s newspapers average 2/3 advertising to 1/3 editorial content. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to adverts. Radio is the uncluttered medium.
4) Reach is nice, but frequency sells.Newspaper and TV are reaching the media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate.Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio.
5) You’re always on the front page with radio.With radio advertising, you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42.On Image Radio you will never be surrounded by your competitor’s ads. With radio, you are always on the front page.
6) This is a Win / Win!You’ll be making a vital contribution to a true community project – as well as reaching a new audience of potential customers for your business.Interested in Advertising on Image Radio?If you’d like to explore this further please email us below using the form. We will work with you to produce a FREE professional standard radio advert using our talented team of volunteer technicians and voice-over artists and then agree on an on-air schedule.(A fee may apply for other production by an external company)